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Taiwan's new festivals are major cultural assets rooted in historical and cultural advancement, such as the historical remains, folk performing art, regional festivals, etc. They have all become the key factors of the development of regional characters. Integrating with prolific humanistic and natural sightseeing resources, through the best use of the regional factors by the inhabitants and experts, the people employ the regional culture fully to plan and develop the features and contents of their local culture. Likewise, many new festivals are created based on sightseeing and leisure.
Most importantly, the rise of the newly developed festivals allows people to experience the weather, folklore, business features, and culture of everyday life in different parts of Taiwan. In addition, it also offers the opportunities for people to understand their own land to cultivate their love of their homeland. As well, it adds sense and sensibility to sightseeing and leisure activities. Through the promotion of regional culture and craft, it is possible to develop the local culture. Moreover, through the sponsoring of international cultural activities, it helps promote Taiwan's regional characters and enhance Taiwan's international image.
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